Advance Reader Copy (ARC) Campaign

If you've already published your book and are unable to do an ARC (as explained below), I recommend our popular Goodreads Reviewer Outreach program.

WHEREAS the Author desires to have Service Provider assist in a pre-release (or initial outreach) ARC (Advance Reader Copy) marketing campaign in an effort to gather genuine credible reviews (from experienced book reviewers) for use in publication and to increase the number of legitimate reviews by providing Author requests for review copies.

Service Provider will promote Author’s work through ReviewerPerks.com (site for book reviewers) with an email blast to our 500+ opt-in reviewers.

Included in Service Providers services:

• Setup review copy request page on ReviewerPerks.com.
• Setup tracking google sheet to track requests.
• Fulfill requests for review copies (author responsible for cost of books/eBooks)
• Publish an online press release announcing release of Author’s work with a direct link to request a review copy.
• Contact at least 120 relevant reviewers on your behalf.

The purpose of an ARC campaign is to get your book in the hands of reviewers with the intention of gaining new reviews on Amazon.com (where reviews carry the most weight). Because every title is unique, we can't guarantee a specific number of reviewers will request your book. The effort we put into every outreach is the same. We also can't guarantee how many of them will actually post reviews. Just keep in mind we ask for honest reviews and cannot pay for reviews (it violates Amazon's review policy). Fulfillment of reviewer copies will always be at your discretion.

ARC page setup

Will include the following:

1. Reviewer request page.
2. eBook fulfillment page.
3. Online Tracker (allowing you to see who requested a copy and when so you can follow-up for a review).

Artifacts

Albeit a bit dated, this video steps through some of the things we do during an ARC Campaign:

A list of some past campaigns can be found here.

Here is a visual to explain further:

You see an example of how the pages would look (feel free to click through as if you were a potential reviewer):

• Sample Reviewer Request Page

Reviewer Tracker

You will also receive an email anytime someone requested a copy of your book, which also populates a Google sheet automatically that you will have access to:

Also recommended

• AMS Campaign
• KDP Campaign

I'm available to elaborate and discuss additional options. Please use my online scheduler to book a marketing consultation.

My best,
Brian Schwartz
805-225-1251 PDT