Past ARC Campaigns

Keep in mind that past performance is in now way a reflection of future results, but understand the need to see a point of reference of past clients who hired us to conduct an ARC campaign.

The most successful campaigns have some common threads:

  1. The book was well written and well received.
  2. It was a topic of interest to the reviewers we reached out to.
  3. The author also followed our instructions to reach out to everyone in their network (which may also include forums/linkedin, etc.)
  4. Outreach and followup (cooperative effort)
  5. Timing: Reviewers were looking for a new book to read.

Lack of reviews (and/or poor reviews) are likely due to:

  1. It is not a well written book (thus rather than post a bad review, the reader didn't likely finish the book, thus can't write a review).
  2. It's not a topic of interest to a large number of readers.
  3. Too many other books on the same topic, or the book doesn't measure up to the others in the same genre.
  4. Poor editing/poor cover
  5. Lack of follow-up
  6. Timing: Reviewers were overwhelmed with too many other requests from authors

Every time we run a campaign, we learn a bit more about what works and what doesn't.

My best,
Brian Schwartz